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IBD THE ROLE OF FAMILIARITY AND KNOWLEDGE IN CONSUMER BEHAVIOR

VIBRANT PUBLISHERS

THE ROLE OF FAMILIARITY AND KNOWLEDGE IN CONSUMER BEHAVIOR

C. WHAN PARK/PUBLISHERS C. WHAN PARK/PUBLISHERS

9781636516127

PVP: 85,45 €
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IBD INVOLVEMENT AND REFERENCE GROUP INFLUENCE

VIBRANT PUBLISHERS

INVOLVEMENT AND REFERENCE GROUP INFLUENCE

C. WHAN PARK/VIBRANT PUBLISHERS C. WHAN PARK/VIBRANT PUBLISHERS

9781636516141

PVP: 85,63 €
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IBD DECISION-MAKING AND CHOICE DECISION

VIBRANT PUBLISHERS

DECISION-MAKING AND CHOICE DECISION

C. WHAN PARK/VIBRANT PUBLISHERS C. WHAN PARK/VIBRANT PUBLISHERS

9781636516165

PVP: 85,48 €
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IBD BRAND STRATEGY

VIBRANT PUBLISHERS

BRAND STRATEGY

C. WHAN PARK/PUBLISHERS C. WHAN PARK/PUBLISHERS

9781636516189

PVP: 85,66 €
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